…Oh, and freedom of choice, this is the big one, the illusion of choice, we’re led to feel free by the exercise of meaningless choices. There are, for instance, important things — not too many choices, unimportant things-ice cream flavors, what do you want, we’ve got 31, the flavor of the week, the flavor of the month, but political parties-we’re down to two, jeez. Sources of information, media companies down to five, banks, insurance companies, pharmaceuticals, chemical companies, oil companies-used to be seven, down to three, pretty soon it’s gonna be two. But if you’re lookin’ for a bagel or a fuckin’ donut, hey, what do you want-pineapple supreme, hazelnut; we’ve got everything you want. Cereals, I counted, personally in the store counted 192 different cereal choices, 192. 140 different cat foods, I counted, and that includes a tartar-control cat food for senior citizen cats, okay.”
- George Carlin